“Mad Men” Meets Pharma

GRAPHIC 1

Big Pharma’s Political Campaign Donations

1992: $7.9 million
1994: $8.1 million
1996: $14.3 million
1998: $13.5 million
2000: $27.7 million
2002: $31.6 million
2004: $19.1 million
2006: $21.5 million
2008: $31.9 million
2010: $32 million
2012: $51 million
2014: $32 million
2016 (to date): $14 million

Source

http://www.opensecrets.org/industries/totals.php?cycle=2016&ind=h04

GRAPHIC 2

Big Pharma’s Marketing Spend

In 2012, more than $27 billion was spent. The top expenditures were:

$15 billion on “detailing” (face-to-face activities by sales reps)
$5.7 billion on free samples
$3.1 billion on direct-to-consumer advertising
$2.1 billion on promotional meetings
$2.1 billion on print advertising/mailings

Source

http://www.pewtrusts.org/en/research-and-analysis/fact-sheets/2013/11/11/persuading-the-prescribers-pharmaceutical-industry-marketing-and-its-influence-on-physicians-and-patients

GRAPHIC 3

Big Pharma and Financial Accountability

A survey of physicians and their interactions with the government’s Open Payments database, which details Big Pharma’s financial relationships with physicians, found:

72% were aware of the database.
53% were familiar or somewhat familiar with the law creating the database and its impact.
21% visited it to ensure the information was correct.
9% were concerned about what their patients may think of it.
14% of those who visited it found missing payments.
30% were unaware of some reported payments.
76% say their participation with the pharmaceutical industry remains unchanged.

Source

https://www.cms.gov/openpayments/index.html

GRAPHIC 4

Big Pharma and the DSM

69% of the contributors to the current diagnostic criteria of the widely used Diagnostic and Statistical Manual of Mental Disorders (DSM) had financial ties to the pharmaceutical industry.

Source

http://www.esquire.com/news-politics/a32858/drugging-of-the-american-boy-0414/

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